ISLAMABAD: Pakistan’s call centre and business process outsourcing industry has crossed $300 million in export earnings during the first eleven months of fiscal year 2025-26, driven by growing global demand and rapid adoption of artificial intelligence.
According to State Bank of Pakistan data, call centre exports reached $322 million during July-May FY2025-26, compared with $269 million in the same period last year. The increase of $53 million represents a 19 percent year-on-year rise.
Industry experts say artificial intelligence is transforming Pakistan’s outsourcing sector by improving response times, automating routine tasks, analysing customer behaviour and enabling round-the-clock multilingual support.
Dr Munawar Javed Ahmad, an AI integration researcher, said investment in artificial intelligence was helping address skilled workforce shortages while improving productivity and export revenues.
He said Pakistan had an opportunity to strengthen its position as a preferred outsourcing destination by investing in digital infrastructure, workforce training and AI-powered customer service tools.
Pakistan currently has more than 1,000 call centres registered with the Pakistan Software Export Board, while hundreds more operate independently or as part of software houses, e-commerce firms and digital marketing agencies.
Dr Noman Ahmed Said, CEO of SI Global Solutions, said Pakistan had both the talent and entrepreneurial energy to become a leading AI-enabled BPO destination.
Experts say reliable internet, uninterrupted power, AI skills training, simplified taxes and easier international payment systems can help the sector generate billions of dollars in exports and create thousands of high-value jobs.
