LAHORE: Pakistan Super League’s 11th edition has outperformed the previous edition on digital platforms, amassing over 3.37 billion impressions during its first 22 matches played between March 26 and April 13, Pakistan Cricket Board (PCB) announced on Thursday.
Key highlights
- 37B+ impressions from first 22 matches (March 26 to April 13)
- 03B minutes of watch time recorded across digital platforms
- 17B+ views from archive (non-live) content only
- Live streaming figures for PSL 11 yet to be announced
HBL PSL 11 notches new heights on the Digital front by the halfway mark
Details here ➡️ https://t.co/VgjFv91dKZ#HBLPSL11 | #NewEra pic.twitter.com/IcH6eVV1s2
— PCB Media (@TheRealPCBMedia) April 16, 2026
Record-breaking digital growth
According to the Pakistan Cricket Board, the opening 22 matches of the ongoing eight-team tournament produced 1.1 billion views, over 2.03 billion minutes of watch time, and more than 3.37 billion impressions derived from nine categories of live content, namely reels, clips, highlights, extended highlights, posts, shorts, and other material distributed across various digital platforms.
These figures reflect a substantial increase in the tournament’s digital popularity, overtaking the previous benchmarks established by the historic 10th edition. That edition had recorded 2.87 billion impressions, 1.3 billion minutes of watch time, and 1.4 billion views from a combination of live streaming and non-live content.
PSL 10 vs PSL 11: Digital Comparison
| Metric | PSL 10 | PSL 11 |
| Matches | 22 | 22 |
| Impressions | 2.87 Billion+ | 3.37 Billion+ |
| Watch Time | 1.3 Billion Minutes | 2.03 Billion Minutes |
| Content Type | Live Streaming + Archive Content (Global) | Archive Content Only |
| Total Digital Views | 1.4 Billion+ (Archive + Live Streaming) | 1.17 Billion+ |
Important note on live streaming
It is pertinent to mention that the live-streaming figures of PSL 10 excluded Pakistan, the United Kingdom, India, North America, MENA, Bangladesh, Sri Lanka, Nepal, Afghanistan, and the African region, while the live-streaming data for PSL 11 is yet to be announced.
Platform-wise breakdown (PSL 11 Non-Live Content)
The PCB asserted that the growth reflects a continued shift toward short-form, mobile-first, on-demand PSL content consumption. Breakdown of non-live content distribution across platforms:
| Platform | Views |
| Facebook (PSL) | 715.1 million |
| Instagram (PSL) | 210.8 million |
| YouTube (PSL, Network & Partners) | 171.9 million+ |
| TikTok (PSL) | 68.0 million |
| X (Twitter) | 12.1 million |
| WhatsApp Distribution | 1.5 million |
HBL PSL 11 just hit the halfway mark (22 matches) and the numbers are staggering:
✅ 1 Billion+ Views
✅ 2 Billion+ Minutes Watched
The passion for the game is on another level this season. pic.twitter.com/JH2lzdmrfQ— Inzimam (@I_Engr56) April 15, 2026
With live streaming figures still to be added, PSL 11 is on track to set unprecedented digital benchmarks, cementing the league’s position as a powerhouse in non-live content consumption across global platforms.
