Key Points
- Chery Q priced at Rs5.554 million, with a complimentary 7kW home charger
- Fully electric model offers claimed range of up to 400 kilometres
- Launch intensifies competition with established Japanese carmakers in Pakistan
ISLAMABAD: Chery Master Pakistan has launched the Chery Q at an introductory price of Rs5.554 million, or about $20,000, challenging the established Japanese dominance of Pakistan’s passenger-car market with an affordable fully electric vehicle.
The launch at the Pakistan Auto Show 2026 marks Chery Master’s entry into the fully electric segment, after the company introduced the Tiggo 7, Tiggo 8 and Tiggo 9 plug-in hybrid electric vehicles in Pakistan.
The company is offering a complimentary 7-kilowatt home charger, valued at Rs100,000, with each Q during the limited introductory period.
Japanese brands have historically dominated Pakistan’s passenger-car market, led by Toyota, Honda and Suzuki. The arrival of Chinese manufacturers with locally assembled vehicles, new-energy technology and competitive pricing is reshaping that market.
Chery Master is positioning the Q in the Rs4.5 million to Rs6 million segment, where buyers have traditionally had to choose between vehicle space, technology, safety features and running costs.
The Q is designed to challenge that equation with a compact body, rear-wheel drive and an interior space that Chery Master says is comparable to larger sport utility vehicles.
The electric car has a 42.7-kilowatt-hour battery and a claimed range of up to 400 kilometres under the New European Driving Cycle. Its stated efficiency is 9.4 kilometres per kilowatt-hour.
Chery maker targets Pakistan’s solar market
The company is also targeting Pakistan’s growing solar market. It estimates that a Q driven 20,000 kilometres a year could cost about Rs30,000 in electricity when charged using solar power, compared with Rs488,000 to Rs569,000 in annual petrol costs for a typical petrol vehicle.
Actual savings would depend on fuel prices, electricity tariffs, charging patterns and the availability of solar power.
The Q measures 1,811 millimetres in width and has a 2,700-millimetre wheelbase, with 152 millimetres of rear knee room.
Its technology package includes mobile-app controls, voice commands, 6.6-kilowatt vehicle-to-load capability and a 15.6-inch 2.5K display with Android Auto and Apple CarPlay.
Safety and driver-assistance equipment includes six airbags, Level 2 advanced driver-assistance systems with 21 functions, a 540-degree high-definition camera and automatic parking.
Chery Master with its Q enters a competition in Pakistan’s automobile industry, which extends beyond conventional petrol vehicles. The company said electric-vehicle sales increased 257 per cent between fiscal years 2024-25 and 2025-26. Pakistan imported 17 gigawatts of solar photovoltaic equipment in 2024 to fuel rapid expansion of renewable power generation.
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The shift towards electric mobility has wider implications for a country that spent $16.86 billion on petroleum imports in fiscal 2025-26. The increased alternative energy demand, particularly from domestic renewable sources, could reduce transport-related fuel demand and household running costs.
Chery Master is also expanding its local support network. The company currently has 14 3S dealerships across eight cities and plans to increase in its the network to 20 dealerships in 12 cities within six months.
Chery operates in more than 120 countries and has more than 17 million customers globally. Master Auto Engineering, part of Master Group, brings more than 60 years of group-level business experience and four decades in the automotive sector.
The Chery Q therefore enters Pakistan’s market to challenge established Japanese brands from Chinese manufacturers offering electric and hybrid technology at prices aimed at mainstream consumers.
Chery Master says the Q is intended not merely as another electric vehicle but as an alternative to the conventional choices available to Pakistani car buyers.
