ISLAMABAD: Pakistan’s pink salt exports rose to $36 million in FY26, with export volume exceeding 148,000 tonnes, reflecting the country’s growing efforts to strengthen the global recognition, value addition and geographical identity of its prized natural resource.
Official documents showed that pink salt exports increased from $35 million in FY25 to $36 million in FY26. Export volume recorded stronger growth, rising from 127,924 tonnes to 148,071 tonnes.
Pakistan Strengthens Khewra Pink Salt Identity
Pakistan possesses estimated rock salt reserves of more than 65 million metric tonnes, with purity levels reaching up to 99%. More than 36 million metric tonnes of reserves are controlled by the Pakistan Mineral Development Corporation.
A major focus of the government’s strategy has been protecting the Pakistani origin of the product commonly marketed internationally as “Himalayan Pink Salt”.
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Pakistan has registered and promoted it as “Khewra Pink Rock Salt”, which secured Geographical Indication (GI) registration in July 2022. Efforts are also under way to secure international GI registration and further strengthen Pakistan’s ownership and recognition in global markets.
The government has introduced a dedicated HS Code 2501.0021 for pink salt to improve export documentation and monitoring. A minimum export price of $130 per metric tonne has also been introduced to discourage under-invoicing.
Global Promotion Boosts Pakistan Pink Salt
The Trade Development Authority of Pakistan has showcased pink salt at major international exhibitions, including World Expo 2025 Osaka, Gulfood in the UAE, Anuga in Germany, SIAL events and Foodex Japan.
At Expo 2025 Osaka, Pakistan’s pavilion was developed around the theme “Universe in a Grain of Salt”, highlighting Khewra Pink Rock Salt alongside the country’s cultural heritage and economic potential.
The initiatives underline Pakistan’s push to transform its vast salt reserves into a stronger value-added export while establishing Khewra Pink Rock Salt as a distinctly Pakistani product worldwide.
