Shopkeepers offer sales across the world on Black Friday
While Black Friday will mark a return to traditional holiday shopping habits, uncertainty remains.
The US labor market remains strong, consumer spending is steady, and inflation is stable. But higher prices for food, rent, fuel, and other expenses hit buyers.
As a result, many people hesitate to spend unless there is a big sale and choose what to buy – in many cases, turning to cheap products in cheap stores.
Consumers are pouring more money into their savings, turning to “buy now, pay later” services like Afterpay that allow users to pay for things and installments and use their credit cards until the Federal Reserve raises rates to cool the US economy.
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During the fall and winter, Black Friday sales play an important role not only in e-commerce conversions but also in terms of consumer services. At the beginning of November, small and medium businesses and big players in the market start preparing for Black Friday. They are announcing a big sale that will happen at the end of November, both in the online store and in the physical store.
Surprisingly, marketers say it’s more than just about working hard to increase sales. In one way, retailers and consumers are shopping somewhere during Black Friday. Under normal circumstances, customers benefit from regular purchases and thus support their loyalty. In November, a store must show dedication to its customers, which is appreciated for the investment and availability of high-value products.
Black Friday in History
Originally, Black Friday was a one-day event in the United States. However, the event has recently turned into a multi-day shopping marathon. It can sometimes start on a Thursday and continue for a weekend or even a month. To attract customers, some stores are beginning what is called presales early Monday morning.
