Monitoring Desk
WASHINGTON: The US Justice Department has accused Google of abusing its dominance in digital advertising, threatening to pull apart a key business at Silicon Valley’s most effective internet firms.
Google and US Government
The US government said that Google should be required to sell its ad manager suite, tackling a business that generated about 12 % of Google’s revenues in 2021 but also plays a key role in the search engine and cloud firm’s overall sales.
The antitrust complaint said that Google has used exclusionary, anticompetitive, and unlawful means to severely reduce any threat to its dominance over online advertising technologies.
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The US government said that its investigations and lawsuits are aimed at leveling the playing field for smaller rivals to a group of powerful companies that includes Facebook, Amazon, and Apple Inc.
As many as 8 US states joined Tuesday’s lawsuit, including Google’s home state, California.
California State Attorney General Rob Bonta said that Google’s practices have “stifled creativity in a space where innovation is crucial.”
