KARACHI: Tower Sports, a subsidiary under the umbrella of HUM Network Limited (HNL), has recently clinched the exclusive satellite broadcasting rights for ICC cricket events within Pakistan, extending until the culmination of 2025. This monumental accord firmly establishes Tower Sports as the prime hub for cricket aficionados nationwide, providing unparalleled coverage of six flagship ICC World events.
Expressing enthusiasm over the partnership, Geoff Allardice, CEO of the ICC, emphasized the significance of Pakistan as a pivotal market in the global cricket landscape, boasting a substantial and fervent fan base.
Echoing this sentiment, Duraid Qureshi, CEO of HNL, underscored Tower Sports’ unwavering dedication to delivering top-tier sports entertainment experiences.
Arif Hussain, CEO of Tower Sports, emphasized the game-changing nature of the collaboration, assuring viewers of an immersive and groundbreaking cricket broadcasting experience that sets new standards in Pakistan’s sports media landscape.
