CANBERRA: A Tourism Australia managing director Phillipa Harrison-led delegation will launch a marketing campaign and meet airlines and travel service providers in China this week to attract tourists.
Later this week, at an event in Chengdu, the capital city of southwest China’s Sichuan Province, Tourism Australia will formally launch its Come and Say G’day Campaign, featuring mascot Ruby the Roo, according to News Corp Australia.
The industry said seat capacity on flights between Australia and China rose to about 54 percent in 2019 in recent months.
Harrison said the delegation would take part in meetings with major travel providers and airlines, showing Australia’s commitment to working with partners to strengthen aviation capacity between the two countries and get travel bookings to Australia back to the levels seen in the past. —APP
