CALIFORNIA, USA: Short-video sharing application TikTok, has simplified the process for earning money through its live subscription feature.
Previously available only to macro creators, this feature is now accessible to any creator with a minimum of 10 followers, down from the previous requirement of 10,000.
Creators over 18 years old who had 100,000 views on their accounts in the last month can now monetize their content through live subscriptions. This feature extends beyond live videos, allowing creators to earn money by sharing exclusive content in groups and chats.
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This subscription model is particularly popular internationally, providing a substantial income stream for creators. TikTok continues to dominate social media by popularizing short video formats, prompting competitors like Meta and YouTube to launch similar features like Reels and Shorts. As TikTok implements various strategies to engage users, it aims to enhance app usage and user retention.
