Key Points
- System of Qurbani (sacrifice) in Pakistan has undergone a clear transformation
- We are seeing a significant increase in demand for sacrificial animals: Mahmood Hussain
- Customers select their desired animal or share, make payments digitally
ISLAMABAD: As Eid-ul-Adha approaches, a major shift is evident in Pakistan’s traditional Qurbani practices. Pakistanis, in large numbers, are turning to online platforms to fulfil their sacrificial obligations, embracing digital convenience over the customary visits to busy livestock markets.
Digital transformation in Qurbani
The system of Qurbani in Pakistan has undergone a clear transformation. In 2024, approximately 6.8 million animals were sacrificed during Eid-ul-Adha, including 2.9 million cows and 3.3 million goats, amounting to an estimated value of Rs500 billion ($1.8 billion), according to Arab News.
This shift towards online sacrificial services is ignited by factors such as urbanisation, time constraints, and health concerns, especially in the post-pandemic era.
Online Qurbani services offer a streamlined process: customers select their desired animal or share, make payments digitally, and receive meat deliveries at their doorstep or have it distributed to the needy.
Platforms like Edhi Welfare Organisation, Shaukat Khanum Memorial Trust, and Alkhidmat Foundation have been at the forefront of this digital shift, ensuring Shariah-compliant practices and hygienic processing.
Mahmood Hussain Siddiqui, a spokesperson for an online Qurbani platform, noted, “We are seeing a significant increase in demand for Qurbani animals, and we are working hard to ensure timely delivery to our customers”.
Voices from community
Danish Tanveer, a resident of Islamabad, shared his experience: “I was hesitant at first, but the online platform made it easy to browse and select a goat. The delivery was prompt, and the animal was healthy. It is a game-changer for people like me who do not like to visit markets”.
Wahab Khan, also from Islamabad, recounted, “I purchased a goat online for Eid ul-Adha last year, and the experience was seamless. I was thoroughly satisfied with the animal’s health and overall quality. I will consider it this year if I can find a reliable platform”.
Amna, from Karachi, expressed her satisfaction: “Last year, it was the first time we booked Qurbani online — and it was the best decision! Clean meat, delivered on time. Zero hassle”.
Challenges and concerns
Despite the convenience, online Qurbani services are not without challenges. Some customers have reported issues such as delayed deliveries, subpar meat quality, and lack of transparency.
For instance, in areas of the country, many faced problems with online Qurbani services, leading to dissatisfaction and a loss of trust in some platforms.
A small survey conducted with the help of the National Incubation Centre in Karachi revealed that more than one-third of respondents said they would not consider doing online Qurbani the following year due to negative experiences.
The road ahead
The rise of online sacrificial services in Pakistan signifies a mixture of tradition and modernity. While these services offer unparalleled convenience, ensuring quality, transparency, and adherence to religious guidelines remains paramount.
As the digital landscape continues to evolve, it is essential for service providers to address customer concerns proactively, ensuring that the sacred act of Qurbani retains its spiritual significance in the digital age.
