SAN FRANCISCO: Tesla company is offering discounts of more than 1,300 dollars on some Model 3 cars in its United States inventory, following even heavier discounts in Europe, according to the Reuters review of its website, at a time when the electric carmaker has raised Unite States prices on most newly ordered cars this month.
Industry analysts said that Tesla, which this year has aggressively cut car prices in many regions, is resorting to the traditional automakers’ tactic of offering incentives to clear inventory when it faces economic headwinds and rising competition.
Tesla CEO Elon Musk said that the company would try advertising for the first time, in a move watched by analysts to drum up demand. Musk warned Tesla wasn’t immune to the global economy, which he said would be difficult for the next 12 months.
