ISLAMABAD: A local hotel successfully concluded the Green Impact Mission: Rakaposhi Basecamp Cleanup Drive on Friday. This step aimed to address the rising waste issue at one of Gilgit-Baltistan’s most popular and beautiful tourist destinations, Rakaposhi Basecamp, while reinforcing Serena Hotels’ resolve to sustainable tourism as well as environmental preservation.
The cleanup campaign brought together renowned climbers such as Sultana Naseeb, Abdul Joshi, Mirbaz Ali along with around 50 dedicated volunteers and sherpas. The team worked determinedly to clear litter from the basecamp, ensuring the protection of its natural beauty.
Around ten durable trash cans have been installed around the site in order to promote responsible waste disposal by future visitors. The campaign raised awareness regarding the importance of sustainable tourism by engaging local communities as well as volunteers in conservation efforts, Serena Hotels continues to advocate for responsible tourism practices across GB.
The Green Impact Mission at Rakaposhi Basecamp is evidence to the local hotel’ current environmental stewardship, setting a model for similar steps across the region. The statement added that the local hotel remains committed to promoting eco-friendly practices that protect natural heritage for future generations of Pakistan.
The local hotel integrates sustainability into its operations by prioritizing energy conservation, biodiversity protection and waste reduction also deeply invested in cultural preservation, helping local artisans as well as traditions through various initiatives.
