KARACHI: Spotify as a global platform is connecting listeners in Pakistan as the music fans from across the globe celebrate World Music Day on June 21.
According to a press release on Friday, Spotify has brought over 100 million of tracks to music lovers in Pakistan who have shown a strong love for international artists alongside their local favourites.
Spotify, on this World Music Day, is revealing listening data from January to June 2024, showcasing local trends and gravitation towards international music.
Among the top internationally most-streamed artists from Pakistani users on Spotify, are Arijit Singh and Pritam. Shubh, Sidhu Moose Wala and Karan Aujla complete the list of the top five most streamed global artists from Pakistan. These lists highlight Spotify’s role in promoting cultural exchange.
Songs like “Husn” by Anuv Jain and “Pehle Bhi Main” by Raj Shekhar and Vishal Mishra have been the most streamed international tracks by Pakistani music fans in 2024. They are followed by “King Shit” from Shubh, “Ishq” by Faheem Abdullah and Rauhan Malik, and “Ve Haaniyaan” by Avvy Sra, Danny, and Sagar.
Besides these songs three local songs including “Wishes” from Hasan Raheem, Talwiinder and Umair, “Sadqay” by Aashir Wajahat, NAYEL and Nehal Naseem and “Tu Hai Kahan” by AUR also feature in the Top 10 showcasing an interesting trend.
Continuation of the K-Pop Craze
According to Spotify’s data, the K-Pop continues to captivate the hearts of Pakistani listeners with remarkable growth. Since 2021 streams of K-Pop music in Pakistan increased by 290%, showing a burgeoning interest in this style of music.
The age demographics further show the extent of K-Pop’s popularity, with 55% of listeners falling within the 18-24 age bracket. This demographic is vital in driving the genre’s growth in the country.
The top 5 most-streamed K-Pop songs in Pakistan include hits like “Standing Next to You” by Jung Kook, “Love Me Again” by V, “Seven” by Jung Kook and Latto, “FRI(END)S” by V, and “Chasing That Feeling” by TOMORROW X TOGETHER, showcasing the dominance of BTS members and other prominent K-Pop acts on Spotify’s charts.
BTS, BLACKPINK and TOMORROW X TOGETHER along with BTS members Jung Kook and V, rank among the most streamed music artists. Popular K-Pop playlists include “This is BTS”, “K-Pop ON! ”, “This Is BLACKPINK”, “Energy Booster: K-Pop”, and “K-POP for PK”, which is created specifically for genre lovers in Pakistan.
