SK Hynix Speeds Up AI Investment After Record Profit

Thu Jul 24 2025
icon-facebook icon-twitter icon-whatsapp

Key points

  • Leads high-bandwidth memory market ahead of Samsung
  • Strong demand driven by global AI infrastructure growth
  • Seeks client expansion beyond Nvidia, including OpenAI

ISLAMABAD: HK Hynix Inc has announced plans to ramp up investment in advanced memory chip production following record second-quarter earnings, driven by soaring demand for AI-related hardware.

The South Korean firm reported a 68 per cent year-on-year surge in operating income, exceeding expectations, as revenue jumped 35 per cent to a record 9.21 trillion won (£5.3 billion), according to AFP.

Executives said stronger visibility into 2026 high-bandwidth memory (HBM) demand, stemming from ongoing customer negotiations, is prompting an acceleration in planned spending.

Demand for memory is expected to remain robust, supported by AI infrastructure development globally in response to applications like ChatGPT.

Growing dominance

The company’s HBM chips, which power Nvidia’s AI processors, were the main driver of growth. SK Hynix now leads the HBM segment, ahead of larger rival Samsung Electronics, which has struggled to gain Nvidia certification for its top-tier HBM3E product, according to Bloomberg.

This delay has allowed SK Hynix to widen its lead in the high-margin segment.

Analysts note the company’s growing dominance not only in HBM but across the broader memory market, including DRAM and NAND chips. DRAM is used for processing, while NAND stores data.

Increasing competition

Despite its success, SK Hynix faces increasing competition. Goldman Sachs recently downgraded the stock for the first time in over three years, warning of rivals encroaching on its market share.

Together, SK Hynix and Samsung control over 80 per cent of the HBM market.

Looking ahead, SK Hynix is aiming to diversify its client base beyond Nvidia. The company is strengthening ties with AI firms such as OpenAI, whose CEO Sam Altman revealed plans to deploy one million GPUs by year-end and scale that figure massively, reports CNBC.

Shares in SK Hynix rose by up to 3.7 per cent in Seoul on Thursday following the earnings announcement.

icon-facebook icon-twitter icon-whatsapp