RIYADH: Saudi Arabia’s Ministry of Health has won two international awards for 2026, one at the GOVmedia Conference for its Healthy Cities campaign and a gold award at the MUSE Creative Awards for its Quality Years campaign.
The recognition highlights the quality and effectiveness of the ministry’s communication initiatives and the campaigns’ role in raising health awareness and enhancing quality of life, the Saudi Press Agency (SPA) reported on Monday.
It also demonstrates the effectiveness of the ministry’s communication approach in supporting the objectives of Saudi Vision 2030 to build a “vibrant society” whose members enjoy sustained health.
The Healthy Cities campaign highlighted Saudi Arabia’s efforts to develop urban environments that support well-being and encourage healthier lifestyles.
حصدت وزارة الصحة جائزتين عالميتين عن حملتي «#المدن_الصحية» و«#جودة_السنين»، في إطار تعزيز الوعي بالمدن الصحية وترسيخ أنماط الحياة الصحية. https://t.co/ggkaUh1IKG
— وزارة الصحة السعودية (@SaudiMOH) October 26, 2026
The Kingdom leads the region with 21 healthy cities. Meanwhile, the Quality Years campaign highlighted the importance of preventive healthcare and healthy behaviours in extending life expectancy and improving quality of life.
Life expectancy in Saudi Arabia has risen to 79.7 years, reflecting progress in healthcare outcomes and overall well-being.
The latest recognition adds to the Ministry of Health’s growing record of international achievements in health communication.
In 2025, the ministry won two awards at the GOVmedia Conference and Awards and received the Kotler Award for its Walk 30 initiative, which was recognised as the best health and wellness campaign. It has also received recognition at The Creative Floor Awards.
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These achievements further strengthen Saudi Arabia’s presence at international forums and highlight its growing reputation for developing impactful health awareness campaigns that deliver sustainable results and support improvements in public health and quality of life.
The GOVmedia Conference and Awards is one of the leading international platforms recognizing outstanding government initiatives in the Asia-Pacific region across communication, innovation, digital transformation, public services, and health.
The MUSE Creative Awards is an international competition that celebrates excellence and creativity in communication, marketing, advertising, and media campaigns.
