RIYADH: The Saudi General Authority for Awqaf has initiated an awareness campaign for the Hajj season, highlighting the key role of endowments in serving pilgrims.
The campaign aims to showcase various endowment programmes that facilitate the Hajj pilgrimage, while providing pilgrims with a comprehensive spiritual experience rooted in care, generosity, and solidarity, the Saudi Press Agency (SPA) reported on Monday.
Through its awareness campaign, the authority seeks to raise public understanding of the vital role that endowments play in supporting a wide range of services at the Two Holy Mosques.
These include guidance, accommodation, water supply, translation services, safety, and educational programs.
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The campaign also highlights the authority’s support for collaborative initiatives involving various government entities—such as the Pilgrims City in the Al-Jouf Region, which welcomes pilgrims arriving by land through the Kingdom’s northern border crossings, and the Makkah Route Initiative, designed to serve over one million pilgrims.
The initiative is part of the authority’s ongoing efforts to emphasise the developmental and social values of endowments and to activate their role during significant seasons of worship.
This reinforces the authority’s position as a development enabler and strategic partner in serving pilgrims.
