LAHORE: Pakistan’s leading telecommunications and integrated ICT services provider, PTCL Group (PTCL & Ufone 4G), has partnered with the prominent Pakistani cricket franchise, Peshawar Zalmi, for the upcoming 9th edition of the Pakistan Super League (PSL).
The partnership was officially inaugurated at a vibrant ceremony in Lahore, attended by senior management from both entities, renowned cricketers, and notable figures from the media and showbiz industry.
This collaboration marks the commencement of a synergistic relationship between PTCL Group and Peshawar Zalmi, both committed to fostering a robust sports culture in Pakistan. With shared values and dedication to empowering young talent, the partnership seeks to contribute significantly to the country’s sports development.
PTCL Group has a robust nationwide Corporate Social Responsibility (CSR) program, emphasizing sports as a catalyst for socioeconomic and digital inclusion. Peshawar Zalmi, a formidable contender in the annual HBL PSL, boasts a widespread fan base and substantial brand value, known as the ‘Yellow Storm.’ The franchise has actively engaged in CSR initiatives, including community participation from remote areas like the KP tribal districts and Gilgit-Baltistan regions.
Strategic Collaboration Between PTCL Group and Peshawar Zalmi
Under this strategic alliance, PTCL Group and Peshawar Zalmi will collaborate on various initiatives, including player development and talent hunt tournaments. The partnership aims to construct cricket pitches and facilities at the school level in remote districts of Khyber Pakhtunkhwa, fostering cricket at the grassroots level. Additionally, the collaboration will provide opportunities for women cricketers to refine their skills and contribute to the growth of women’s cricket in the country.
Syed Atif Raza, Group Chief Marketing Officer, PTCL & Ufone 4G, expressed his pleasure, stating, “The partnership will help us jointly pursue our shared mission of youth empowerment through sports. Pakistan has immense talent in sports that, if explored, can firmly position Pakistan as a prominent force in all international sporting arenas.”
Javed Afridi, Chairman, Peshawar Zalmi, echoed the sentiment, saying, “The partnership will help us explore collaborative opportunities for fostering a healthy sports culture in the country, with a stronger focus on the inclusion of peripheral communities.”
Babar Azam, the captain of Peshawar Zalmi and the all-time leading run-scorer in the history of PSL, is also a brand ambassador for Ufone 4G, underscoring the aligned vision and shared direction of both brands.
Beyond the excitement of PSL, this partnership aims to provide a range of recreational and healthy activities, including fan parks and beach cricket events. Moreover, customized products, innovative services, exciting giveaways, and captivating digital content are planned to deliver a comprehensive sports experience to the people.
