ISLAMAAD: President Dr. Arif Alvi has urged social media practitioners to come forward and play their crucial role in raising awareness about breast cancer disease.
In an interactive session with social media professionals here on Friday, the president said that the government is utilizing all its resources to raise awareness about the lethal disease of breast cancer. It has approached different segments of the society including educational institutions and chambers of commerce and employed multiple tools for the purpose, he added.
He emphasized for early diagnosis of the disease to save lives and avoid expensive treatment such as mammography. He added that a national level cancer registry has been established to truly understand the prevalence, survival rate and other parameters of the disease.
“Breast cancer was considered a taboo in our society but over the last four years a sustained campaign spearheaded by First Lady Samina Alvi has produced some good results in spreading the message about breast cancer in every nook and corner of the country. Messages are also being transmitted on the cell phones”, the president said.
