Key points
- PM emphasises Pakistan’s immense potential to generate foreign exchange through tourism
- Highlights country’s diverse natural beauty
- Urges development of long-term investment plans for tourism development
ISLAMABAD: Pakistan’s Prime Minister Shehbaz Sharif has called for the creation of “special tourism zones” under public-private partnerships to transform Pakistan into a premier international tourist destination.
Pakistan’s state-run television, PTV, reported that the prime minister made these remarks while chairing a high-level meeting focused on promoting tourism in the country.
Serene rivers
He emphasised Pakistan’s immense potential to generate foreign exchange through its tourism sector, highlighting the country’s diverse natural beauty, including snow-capped mountains, serene rivers, lush forests, vast deserts, and rich historical sites. He stated that these attractions could rival any global destination.
The prime minister has directed Pakistan Tourism Development Corporation (PTDC) to take immediate practical steps to promote tourism in the country, Radio Pakistan reported.
He stressed the importance of coordinated efforts between federal and provincial governments and advocated for robust public-private partnerships to facilitate both international and domestic tourists, according to PTV.
Long-term investment
Furthermore, the prime minister urged the development of long-term investment plans for tourism development and emphasised the critical need for effective branding to position Pakistan as a leading global tourism destination.
