ISLAMABAD: The country’s traditional cuisines greatly aided the promotion of Pakistan’s tourism business.
According to a representative from the Pakistan Tourism Development Corporation (PTDC), the country’s breathtaking natural landscapes find a complement in its exceptional culinary offerings, making it an enticing destination for both local and international tourists.
Emphasizing the significant role of high-quality cuisine, the official highlighted the increasing involvement of women in the food sector.
He noted that this not only has the potential to generate employment but also contributes to women’s economic empowerment. He added that the government recognizes and values women’s valuable contributions to the culinary landscape and, by extension, the tourism industry.
The official also pointed out that the global presence of Pakistani cuisines in hotels and restaurants worldwide is a testament to their role in enhancing the country’s prestige. In celebrating these culinary delights, Pakistan showcases its gastronomic diversity and reinforces its appeal as a tourism hotspot.
—APP
