The meeting, also attended by Federal Minister for National Food Security Rana Tanvir Hussain and SAPM Haroon Akhtar Khan, discussed comprehensive strategies to boost exports through improved pricing structures, cost optimization, and efficiency in supply chain logistics.
Officials reviewed Cost and Freight (CNF) pricing models, conducted comparative cost analyses with India, and examined ways to maintain Pakistan’s competitive edge while ensuring international quality standards from farms to slaughterhouses.
Aligning with Malaysian Market Requirements
The committee underlined the importance of aligning Pakistan’s meat products with Malaysia’s import specifications — particularly sourcing buffaloes aged between 14 and 18 months — to ensure market consistency. Participants also discussed ways to stabilize pricing, manage market fluctuations, and provide incentives to private sector exporters to sustain growth.
Technical improvements across the production chain were a key point of focus. The committee reviewed measures to reduce electricity costs, adopt modern technology, and improve operational efficiency at farms and slaughterhouses to lower production expenses and increase overall output.
The session concluded with an agreement that long-term collaboration between Pakistan and Malaysia, supported by both government initiatives and private sector participation, is vital to lowering production costs, increasing export volumes, and ensuring Pakistan’s steady presence in Malaysia’s expanding meat market.
