KEY POINTS
- Walee Technologies acquires PSL broadcast and streaming rights for 2026-2029 cycle
- Record-breaking PKR 26.11 billion bid shatters all previous Pakistan cricket valuations
- Deal combines TV and live-streaming rights for enhanced nationwide fan coverage
- Agreement to launch new digital sports ecosystem with fan engagement and rewards
ISLAMABAD: Pakistan Cricket Board (PCB) on Saturday announced the biggest media rights deal in the history of Pakistan cricket, with Walee Technologies acquiring the broadcast and live-streaming rights for the HBL Pakistan Super League for the 2026-2029 cycle at a record-breaking PKR 26.11 billion.
The successful conclusion of the tender process for TV Broadcast and Live-Streaming Rights saw the highest financial offer ever made for media rights in Pakistan cricket, shattering all previous records and valuations.
Record-breaking bid exceeds reserve price
Prior to the opening of financial bids, the PCB had announced the reserve price for the rights in line with its transparent and robust bidding process. Walee Technologies exceeded the collective reserve price with an unprecedented offer of PKR 26.11 billion, reaffirming HBL PSL’s position as one of the most sought-after T20 properties in the region.
The newly structured rights allow for exploitation of both television and live-streaming rights across the Pakistan region, ensuring extensive and enhanced coverage for hundreds of millions of cricket fans nationwide. The four-year agreement once executed will cover the 2026 to 2029 editions of the league.
Breaking news 🚨🚨
The biggest commercial deal in the history of Pakistan cricket.
The four-year media rights of the PSL have been sold for 26 billion rupees to Walee Technologies.#PSLNewEra pic.twitter.com/9rKB11dP6r
— Shabraiz Ahmed (@Shabraiz76) February 28, 2026
PSL’s exponential growth reflected in valuation
The valuation reflects the exponential growth of HBL PSL over the past decade and underlines the commercial strength and brand value of Pakistan’s premier T20 tournament.
PSL CEO Salman Naseer expressed his delight at the landmark deal, stating: “This will be the biggest broadcast deal in the history of not only the HBL PSL but also Pakistan cricket. The steep rise in valuation of HBL PSL’s Commercial Assets reflect the remarkable growth and credibility of HBL PSL as a world-class league.”
“We are delighted that all past records and valuations have been surpassed in this four-year term from 2026 to 2029,” Naseer added. “The strategic alignment of both TV and live-streaming rights in the Pakistan region ensures that our fans can continue to enjoy the HBL PSL experience across multiple platforms with added enhancements and innovations that will be developed and launched periodically.”
Walee technologies’ vision for digital sports ecosystem
Walee Technology CEO Muhammad Ahsan Tahir shared his vision for the partnership, emphasizing its transformative potential for cricket engagement in Pakistan.
“We are proud to announce that Walee has tendered unprecedented offer for the Media Rights of the HBL PSL for TV and Streaming in Pakistan,” Tahir said. “This is not just a broadcast deal, it is the foundation of a new digital sports ecosystem that puts fans, creators, publishers and brands all in one place.”
“Every fan will be able to watch, engage and be rewarded. Every brand will find its audience. Every stakeholder will have a seat at the table. Walee is here to make cricket work for everyone,” he added.
“We sincerely thank the Pakistan Super League for their confidence in Walee and in our vision for the future of Pakistan cricket.”
The landmark deal marks a new chapter for Pakistan cricket, promising enhanced viewing experiences and innovative engagement platforms for cricket enthusiasts across the country.
