ISLAMABAD: President of Pakistan Dr Arif Alvi on Wednesday stressed upon the need for long-term planning to enhance the tourism industry sustainably and set new boundaries for its secure future.
The president, in his message on World Tourism Day observed on September 27 annually, said that climate emergency threatened many travel destinations and has made the survival of communities difficult relying on tourism.
He said many developing countries have been affected by a climate change and also faced a growing investment deficit.
Pakistan home to world’s most attractive tourist destinations
President Dr Arif Alvi has said that Pakistan is home to some of the world’s most attractive tourist destinations, including highest peaks, beautiful coastlines, mesmerizing lakes, lush green valleys, ancient civilizations, and a rich cultural heritage.
He said the Day is observed to consider the power and potential of the tourism sector for progress and development of the region.
The president said each year the Day is observed under the UN World Tourism Organization (UNWTO) to create awareness about the importance of tourism and its impact on our society.
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He said that this year’s theme, “Tourism and Green Investments,” provided sufficient opportunity to identify the potential of green investments and sustainable development of tourism.
President Alvi said on World Tourism Day 2023, UNWTO emphasized the need for more and better investments for people, the planet, and prosperity.
He added the time has come to explore innovative solutions and promote economic growth and productivity.
President Alvi said this year’s theme is aimed to explore the full potential of sustainable tourism by encouraging private actors to adopt zero-emission pathways, reduce their energy consumption, and find renewable forms of energy.
He noted Pakistan Tourism Development Corporation (PTDC) and provincial tourism departments had planned various activities to mark the day.
