SAN FRANCISCO: Newly appointed Twitter CEO Linda Yaccarino has said in a tweet on Saturday that she has been motivated by owner Elon Musk’s goal to build a better future and is eager to help alter the social media site.
It was Yaccarino’s first public tweet since it was made known on Thursday that she will be the CEO of Twitter. Her hiring was announced on Friday by Musk, who has been Twitter’s CEO since purchasing the company for $44 billion in October last year.
In a tweet, Yaccarino said she has long been inspired by [Elon Musk’s] vision to create a brighter future. She was excited to help bring that vision to Twitter and transform the business together.
Thank you @elonmusk!
I’ve long been inspired by your vision to create a brighter future. I’m excited to help bring this vision to Twitter and transform this business together! https://t.co/BcvySu7K76— Linda Yaccarino (@lindayaX) May 13, 2023
Yaccarino, who, as advertising chief for Comcast Corp’s NBCUniversal, spent several years modernising its ad business, said she was committed to Twitter’s future, and user feedback was vital to building Twitter 2.0.
Yaccarino will take over Twitter which has been trying to reverse a dip in advertisement revenue and was beset with challenges, along with a heavy debt load.
Since Musk purchased Twitter, advertisers have abandoned the service out of fear that their advertisements would be shown next to offensive content because the firm laid off over 80% of its workers. Earlier this year, Musk recognised the dramatic drop in Twitter’s ad income.
Although Musk said Yaccarino would assist in creating an “everything app,” which he has previously claimed could provide a range of services including peer-to-peer payments, his choice of an advertising veteran suggested that digital advertisements would still be the company’s primary area of concentration.
The appointment of Yaccarino as Twitter’s new CEO, according to Musk, who is also the CEO of electric vehicle manufacturer Tesla Inc, will allow him to spend more time working on his car-making company.
