ISLAMABAD: The National Folk Festival, known as ‘Lok Mela,’ has emerged as a powerful driver of cultural tourism, drawing a significant number of local tourists from various parts of the country to enjoy this extraordinary mega event in the nation’s capital.
Organized by the National Heritage and Culture Division at Lok Virsa, this grand festival took place from November 3rd to November 12th. According to an official from the Pakistan Tourism Development Corporation (PTDC), Lok Mela stands as the largest folk festival in the country, and it continues to captivate tourists with a delightful showcase of cultural and traditional marvels.
The festival presents a vibrant array of activities, including provincial pavilions, delectable food stalls, traditional shopping experiences, and captivating music programs. These elements collectively unveil the rich and diverse cultural tapestry of Pakistan, making it a cultural treasure trove for visitors.
Visitors to Lok Mela can indulge in the rich tapestry of Pakistan’s folk traditions, including traditional music, mesmerizing dances, and exquisite arts and handicrafts. The cultural nights, which are an integral part of this unique folk festival, provide additional entertainment for tourists, adding to the overall appeal of the event.
Under the theme ‘Peace and Harmony through Cultural Diversity,’ Lok Mela offers a remarkable opportunity to explore and celebrate the rich cultural heritage of all the provinces in Pakistan. As the festival continues to attract folk enthusiasts and tourists alike, it plays a pivotal role in promoting cultural tourism and preserving the vibrant traditions that make Pakistan a cultural treasure to be cherished.
