ISLAMABAD: Mobilink Bank has made a remarkable mark on the global stage by winning the prestigious ‘Digital Nations Video Creativity Award’ at the M360 APAC event in Seoul, organized by the Global System for Mobile Communications Association (GSMA).
The award was received by Hande Asik, Group Director of Communications and Strategy at VEON, in recognition of the Bank’s innovative campaign, “The Invisible Heirs.” This campaign addresses the critical issue of women’s inheritance rights in Pakistan, successfully raising awareness and promoting social change.
The M360 Digital Nations Awards celebrate the transformative potential of mobile technology in shaping a nation’s digital future, and Mobilink Bank’s “Invisible Heirs” campaign perfectly aligns with this vision. The initiative demonstrates how digital solutions can drive real societal progress, contributing to the M360 Digital Nations program’s goal of fostering more just, equitable, and progressive communities.
Mobilink Bank has fundamentally altered the discourse surrounding women’s inheritance rights in Pakistan by tackling this long-standing social injustice. A key feature of the campaign is the Inheritance Calculator, a user-friendly digital tool integrated into the Bank’s consumer app, DOST. This feature allows women to easily determine their rightful inheritance shares, empowering them with essential information about their legal rights.
Haaris Mahmood Chaudhary, Interim CEO of Mobilink Bank, stated, “This award highlights our commitment to using technology as a catalyst for meaningful social change. The ‘Invisible Heirs’ campaign reflects our dedication to creating lasting, transformative impacts in the communities we serve.
As the world rapidly embraces digital transformation, our focus extends beyond traditional financial solutions. We are committed to fostering sustainable growth, ensuring that technology becomes a powerful tool for empowering individuals, uplifting communities, and driving progress.”
Mobilink Bank is part of the VEON group, a global digital operator that serves nearly 160 million customers across six dynamic markets, representing 7% of the world’s population.
