Minister Shah Urges Filmmakers to Highlight Pakistan’s True Image

Fri Nov 10 2023
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ISLAMABAD: Caretaker Federal Minister for National Heritage and Culture Jamal Shah Friday stressed for boosting ‘screen tourism’ and reviving cinema, urging filmmakers to highlight country’ culture identity for local youngsters and international tourists.

Talking to a Private news channel, he said, In Pakistan, over 4000 new cinemas are required to revive entertainment industry adding, the caretaker government had been taking measures to promote a knowledgeable, educated and well-informed society.

Th minister said regional languages, literature, culture and art will only define the identity of a nation for future generations, adding poets, drama- and film-writers should highlight Pakistan’s rich culture for not only educating the future generation but also promoting tourism at world level.

He said the government is promoting country’s narrative, focusing on heritage, youth engagement, and tourism through screen tourism. Replying a question, the minister stressed the need of promoting and projecting traditional culture.

To another question, the minister regretted that preserving cultural heritage had never been a priority for the Pakistan’s successive governments and added the present government was focusing more on this sector. He further said that the government was striving tourism and provide easy access to cultural tourist sites and festivals. —APP

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