Key points
- Her tenure faced advertising, moderation, and branding challenges
- Elon Musk has yet to respond to MrBeast’s proposal
- Speculation grows over content creator-led future for platform
ISLAMABAD: Linda Yaccarino has officially stepped down as CEO of X, formerly Twitter, after two years in the role.
Her abrupt resignation marks yet another major leadership shake-up at the Elon Musk-owned social media platform. No official explanation has been given for her departure, although speculation is rife across social media and news outlets. Yaccarino’s tenure was marked by ongoing difficulties surrounding advertiser trust, content moderation, and the overall direction of the brand, according to AP News.
After two incredible years, I’ve decided to step down as CEO of 𝕏.
When @elonmusk and I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry out the extraordinary mission of this company. I’m immensely grateful to him for entrusting me…
— Linda Yaccarino (@lindayaX) July 9, 2025
Shortly after the announcement, YouTube sensation MrBeast—real name Jimmy Donaldson—took to social media to put himself forward as the next CEO, prompting a flurry of reactions from fans and tech commentators. Renowned for his vast online following and marketing acumen, MrBeast’s potential involvement has already fuelled speculation about a possible shift in vision for X, according to the Hindustan Times.
I’ll fill the roll
— MrBeast (@MrBeast) July 9, 2025
Entertaining the idea
Although Elon Musk and the X leadership team have yet to respond, MrBeast’s public interest has added an unexpected dimension to the unfolding leadership story.
Given Musk’s past online interactions with the YouTuber, some believe he might even entertain the idea—albeit perhaps in jest.
As the search for Yaccarino’s replacement continues, attention now turns to the future direction of the platform—and whether a content creator-led approach could be on the horizon.
