Key points
- Family moments captured on boat in black-and-white video
- 11-month-old Jack Blues makes adorable on-camera appearance
- Hailey seen holding son in touching water scene
ISLAMABAD: The 31-year-old singer-songwriter unveiled the music video for his track “Yukon” from his album SWAG on both his Instagram and X accounts, releasing it towards the end of the day on Tuesday, 5 August. The black-and-white video features special appearances by his wife, Hailey Bieber, and their 11-month-old son, Jack Blues, as Bieber performs the song.
Justin and Hailey Bieber have given the clearest look yet at their son, Jack Blues, in the pop star’s new music video for “Yukon.” 🍼 📸: YouTube/justinbieber pic.twitter.com/1gjOcIoCzx
— Page Six (@PageSix) August 5, 2025
The video opens with the proud father on a boat, cradling his son on his lap, before cutting to a shot of Jack’s legs splashing in the water.
Justin Bieber just released a pro-family music video, featuring his baby son and wife within seconds of the opening scene.
Justin was almost aborted.
Now he’s making videos highlighting the humanity of babies.
God is good. pic.twitter.com/ZFjwQIlPYF
— Anna Lulis (@annamlulis) August 8, 2025
Other scenes show Bieber kissing his son’s tiny toes, a close-up of the nearly one-year-old reaching for the camera, a touching moment of the trio sitting together at the back of the boat, and a clip of Hailey holding their little one in the water.
Musical projects
This is not the first time the “All That Matters” singer has included his son in his musical projects. On 7 July, Bieber posted photos of Jack joining him in the recording studio.
In the images, Jack is seen standing near a coffee table, surrounded by Bieber and a few friends—two of whom are playing guitars.
Bieber can be seen smiling warmly at his son as the youngster takes in the fairy light-lit setting. The “Baby” singer simply captioned the post with a string of heart emojis.