Justin Bieber’s Manager Reveals Motivation Behind “Swag” Era

Sun Jul 13 2025
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Key points

  • Braun reacts to Bieber’s newest release
  • He has described Bieber’s voice as the best he’s ever heard

ISLAMABAD: Scooter Braun has finally opened up about Justin Bieber’s new album, breaking his silence after a long and quiet stretch.

The two went their separate ways in 2023, a surprise that turned the music world upside down.

Braun had managed Bieber from the very beginning, turning a teenager from YouTube into one of the biggest stars on the planet, according to media reports.

Now, in a rare moment, Braun has spoken about Bieber’s newest release, Swag.

“A beautiful start”

Taking to his social media account, he wrote: “Been having a beautiful start to the weekend and been getting a lot of texts about how I feel about Justin’s new album.. so I will just leave this here..

“This is without a doubt, the most authentically Justin Bieber album to date”.

The former manager added, “I’ve had the privilege of witnessing his growth for almost two decades.”

“Along every journey, there comes a time when an artist fully steps into their own — and that’s what he’s done here.

He’s poured his soul into this project, and you can feel it in every single run,” he explained.

Braun described Bieber’s voice the best he’s ever heard.

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