Key points
- Album includes 21 tracks, features major rap artists
- Fans celebrate with #SWAGOUTNOW trending worldwide
MONTREAL, Canada: Canadian superstar Justin Bieber released his seventh album, “Swag”, on Friday, just hours after sharing a sneak peek of it on social media.
Comprising 21 tracks totaling 54 minutes, the project marks the return of the 31-year-old singer more than three years after his last single, “Honest”, a duet with Don Toliver, according to AFP.
His previous album, “Justice,” was released in 2021.
Bieber has collaborated with US rappers Gunna, Lil B, and Cash Cobain, among others, on this seventh album.
He posted a video on his Instagram account on Thursday showing the tracklist for “Swag” on a large screen in Times Square in New York City.
Withdrawal from media
Posters also appeared this week in Reykjavik, Iceland, where US media said Bieber finalised the album in April.
Bieber’s comeback follows a period marked by the singer’s withdrawal from the media.
His fans, known as the “Beliebers,” had been hoping for a new album for several months.
In 2022, Bieber was forced to cancel the remainder of his world tour – 82 of 131 scheduled concerts – after revealing he suffered from Ramsay Hunt syndrome, a neurological disorder that partially paralysed his face.
Top global trends
The hashtag #SWAGOUTNOW was among the top global trends on X a few hours after the album’s release, underscoring the excitement of his fans.
IT’S HERE! Justin Bieber’s new album SWAG is officially out now on all platforms. Let the new era begin. 💿🔥 #SWAGOutNow pic.twitter.com/M9e8bA0OnT
— dustin (who is suffering from bieber fever) ♡ (@jbiebsforeverss) July 11, 2025
Bieber rose to prominence in 2010 at just 15 years old with the global hit “Baby,” becoming a teen pop star before turning to R&B.
In August 2024, the singer and his wife, Hailey Bieber, announced the birth of their first child, Jack Blues.
The album drop also comes on the back of fans’ worries for Bieber’s state of mind. In recent months, the singer has shared multiple posts online about the intrusion of paparazzi in his personal life, according to the BBC.