ISLAMABAD: YouTube has introduced an update to its monetisation policy under the YouTube Partner Programme (YPP), which took effect from July 15, 2025.
According to YouTube, the revised policy is designed to promote originality and transparency, with a particular focus on discouraging mass-produced content and enforcing mandatory disclosure of AI-generated material.
Here’s what creators need to know — and how the changes could impact their ability to earn revenue from the platform.
What’s changed in monetisation policy?
The biggest change is the rebranding of the old “repetitive content” rule to a new, more clearly defined “inauthentic content” policy.
According to YouTube, this updated term better captures the kind of material that will now be ineligible for monetisation — such as spam-like, repetitive, or low-effort videos created in bulk without meaningful originality.
René Ritchie, YouTube’s Head of Creator Liaison, explained the platform’s position: “Content that viewers perceive as spammy, highly repetitive, or mass-produced is not eligible for monetisation. The YouTube Partner Program is designed for creators who produce original, meaningful content.”
The update, however, is not a shift in enforcement — rather, it’s meant to clarify expectations and reinforce that the YPP continues to reward creators who add real value through their work.
What about reaction videos and commentary?
YouTube’s separate “reused content” policy remains unchanged. This means that content such as compilations, commentary, or reaction videos can still be monetised, provided they include significant transformation — such as original commentary, educational value, or creative editing.
The key for creators is to ensure that such content isn’t merely copied or re-uploaded, but that it includes clear elements of originality and contribution from the creator.
Is AI content still allowed?
Yes — but with new conditions. YouTube has made it clear that it supports the use of artificial intelligence to enhance creativity and improve content quality.
The platform already offers AI-powered tools such as Auto-Dubbing and Dream Screen to creators.
However, under the new policy, creators are now required to disclose whether AI has been used to generate or significantly alter their content.
For example, if a video includes a realistic scene created with AI — such as a missile hitting a city — the creator must state that the content is AI-generated.
But if AI is used for minor enhancements, such as applying a beauty filter or improving sound quality, disclosure is not required.
What does this mean for creators?
All creators enrolled in the YPP must comply with the new policy. Failing to meet the updated criteria could result in demonetisation or even removal from the programme.
YouTube says the ultimate goal is to build a platform that rewards originality and trustworthiness.
