LONDON: Gordon Ramsay and an US television network have recently teamed up to introduce Bite, a brand that blends food and entertainment. In a statement released via Deadline, the renowned British chef expressed, “Bite is an innovative culmination of my nearly two-decade partnership with the TV, merging all the experiences, excitement, competition, and personality we’ve cultivated together into this unique, unified food and lifestyle venture.”
The 57-year-old further remarked, “This new brand aims to satisfy every palate of food enthusiast with a captivating range of original series, compelling food narratives, and abundant digital content that audiences worldwide will devour!”
Bite has reportedly announced its first consumer products collaboration with top cookware brand HexClad. Notably, Bite Digital Network, serving as the brand’s digital and social content hub, will showcase original series such as “Idiot Sandwich,” Ramsay’s latest digital culinary competition inspired by his viral meme; “Next Level Kitchen,” a digital companion to “Next Level Chef”; and the new “Bite Digital Originals” category, highlighting a line-up of emerging culinary talents and personalities.
Rob Wade, CEO of the US TV, conveyed, “For food enthusiasts globally, the Bite kitchen is now open, and with Gordon and his team at Studio Ramsay Global assembling all the right elements, there’s simply no one more qualified to deliver this vibrant, genuine banquet of food-centric entertainment and experiences.” Rob added, “As the world’s most dynamic, comprehensive one-stop culinary destination, we are confident audiences will relish discovering and enjoying every Bite.”
Meanwhile, Gordon disclosed that Bite will extend its influence into publishing, consumer goods, live events, experiences, and apps.
