ISLAMABAD: Does anyone want a New York hotel near a Christmas market, a vegan restaurant, or another attraction? The companies told Reuters that they should not be worried as the artificial intelligence from Google (GOOGL.O) would be there at Priceline as early as this summer.
The online travel agency, part of Booking Holdings (BKNG.O), is all set to debut a more sophisticated chatbot for planning trips, as well as hotel bkkings, suggestions that are like “a personal concierge” tailored to users, Priceline’s chief technology officer Martin Brodbeck said in a stament.
He further said that one could easily find out that in Bryant Park there was a Christmas market that runs from early November through the beginning of January when you were actually booking your hotel.
Facalities Under Google’s AI
New tools from Google’s cloud division allow Priceline access to generative AI, like the technology behind ChatGPT that could draft text as if a human wrote it. The tools also extract information such as hotel prices from existing data to ensure accuracy.
For Priceline, embracing novel technology may give it an edge over myriad sites that market travel options, including Google. Google’s capabilities, not competition, led to the partnership, Brodbeck said.
For Google, drawing business through AI represents a possible way to close the gap with rivals Amazon (AMZN.O) and Microsoft (MSFT.O), against which it has long been a distant No.3 provider of cloud services like data storage.
Google Cloud’s CEO Thomas Kurian has said that the ability to build applications atop technology pioneered by Google has attracted both new and old customers.
Referring to the extraordinary prehistoric period when a wide array of new species emerged, he told Reuters that there was a kind of a Cambrian moment happening now where there was an explosion of the emerging technology.
He, however declined to answer how free corporate previews impacted Google Cloud’s profitability. But he said the company focused on cost efficiency and that with great products, claming that the business would take care of itself.
Among other uses, Google’s AI will generate coding suggestions for hundreds of software developers at Priceline, said Brodbeck. Priceline would adopt Google’s search capabilities for employee intranets. And Google’s AI will speed up marketing for trending destinations.
