ISLAMABAD: Folk festival popularly known as Lok Mela was inaugurated on Saturday at Lok Virsa, Islamabad to display the true color of Pakistan.
Folk Festival Kicks Off at Islamabad

This beautiful Mela is being attended by more than 500 artists and artisans from across the country. The key objective of the Folk festival is to promote and preserve the arts, crafts, culture, folk music, and traditional skills of the country. The Lok Mela which features a host of traditional arts, crafts from all over Pakistan will continue until December
On the occasion, he said that Lok Virsa is determined for the conservation, preservation and propagation of the folk cultural heritage of the country. Engr Amir Muqam said that this unique event has now become a symbol of the federation’s recognition and patronage to our rich cultural diversity and active participation of the people.

He said that Lok Virsa being organized this event to showcase the culture of the whole country in the Federal Capital Islamabad and to introduce the talented artists and artisans at the national level through this festival.
“Undoubtedly, this Mela is part of the priorities of the government to encourage initiatives related to public welfare, promotion and development of Pakistan’s culture and providing meaningful and wholesome entertainment opportunities to the people” he added.
500 artists and artisans take part in the festival

Adviser to Prime Minister said that this was the true image of the peace-loving country Pakistan. He highly praised the artists and artisans for kept this cultural stamp alive. “Now, in this era of fast and modern media, this cultural and cultural colorfulness can be introduced to the whole world very easily”, he added.
Engr Amir Muqam said that we can earn more foreign exchange by further promoting our handicrafts and we should present our high cultural traditions, arts and historical facts to the world and show them the bright side of our civilization.
He said that Pakistan has been badly affected by floods this year and flood affected affected people were in need of our support.

Adviser to PM said that a part of the revenue generated through the event would be donated to the Prime Minister’s Flood Relief Fund for the rehabilitation of flood victims.
Adviser to Prime Minister Engr Amir Muqam also visited cultural pavilions and met artists and artisans and appreciated their works.
Earlier, he also inaugurated the folk festival at Lok Virsa.

Secretary National Heritage and Culture Fareena Mazhar, Executive Director Lok Virsa Shahzad Durrani, representatives of all the provinces including Azad Jammu Kashmir were also present besides hundreds of master artisans, folk artists and musicians from all parts of the country.