ISLAMABAD: Easypaisa, Pakistan’s leading digital financial services platform, recently introduced its groundbreaking easypaisakarobar ecosystem at events in Karachi and Lahore.
This innovative platform is designed to meet the banking needs of two million retail merchants nationwide and aims to drive transformative changes in the industry.
The events in Karachi and Lahore brought together key players from fintech, FMCG companies, and distribution houses, with the senior leadership team of Telenor Bank/easypaisa also present.
Jahanzeb Khan, President & CEO of TMB/easypaisa, opened the Karachi event with insights into Pakistan’s fintech landscape. He discussed how collaborations between easypaisa and other like-minded entities could enhance digital financial services, contributing to a more inclusive financial ecosystem.
Khan highlighted that the easypaisakarobar ecosystem is a beneficial solution for FMCGs, retailers, distributors, and SMEs, fostering a win-win scenario for all involved.
Shahzad Khan, Head of Channels, Corporate Business & Productive Lending at TMB/easypaisa, provided a detailed overview of the retail sector. “Easypaisa has always led digital innovation in Pakistan, and the launch of easypaisakarobar is a significant advancement in our mission to empower businesses. This platform offers a comprehensive solution to minimize cash handling risks and inefficiencies, providing flexible financing options for working capital, order management, and inventory tracking from mobile devices,” Khan stated.
Developed in collaboration with Dukan, a prominent e-commerce infrastructure provider, easypaisakarobar addresses key challenges and bottlenecks in the retail value chain. It offers a unified platform for digital transactions, retailer financing, and distribution management, specifically targeting issues related to cash handling and working capital.
The launch of easypaisakarobar received enthusiastic responses from attendees, who recognized its potential to address critical pain points in the retail sector.
The platform’s ability to reduce operational costs, improve cash flow, and enhance efficiency was particularly praised, underscoring easypaisa’s role as a pivotal partner in advancing the retail industry.
