ISLAMABAD: Dubai’s Department of Economy and Tourism (DET) has unveiled its latest campaign, “Chalo Dubai,” inviting Pakistani travelers to experience the ultimate summer escape in the vibrant city. For the first time, the campaign specifically targets the Pakistani market by featuring actors speaking in Urdu, resonating with the local audience.
Dubai is renowned as an exceptional family vacation destination, offering a plethora of world-class attractions and a wide range of indoor and outdoor activities for families to enjoy. The campaign videos showcase the city’s unique experiences and highlight its affordability and family-friendly environment, making it an ideal holiday destination for Pakistani visitors, especially those with children.
One of the key highlights of the campaign is the “Kids Go Free” initiative, which allows families to explore Dubai’s diverse attractions, including iconic landmarks such as the Dubai Fountain, At the Top Burj Khalifa, and LEGOLAND Dubai Park located at Dubai Parks and Resorts. Additionally, newer experiences like the Museum of the Future, AYA Universe, and the Sky Views Observatory are also featured.
Moreover, children can benefit from complimentary stays and dining at a range of beach properties, city hotels, and resorts, including renowned chains and boutique hotels such as Atlantis The Palm, Address Sky View, and Sheraton Dubai Creek Hotel and Towers, among others. Dubai offers excellent value-added options for families, making it an ideal choice for a fresh and exciting vacation destination.
Bader Ali Habib, Head of South Asia, Dubai Department of Economy and Tourism, expressed his enthusiasm for the campaign, stating, “Through this campaign, the first to be run in Urdu specifically to target the Pakistani market, we want to showcase Dubai as the ultimate family vacation destination. Our ‘Kids Go Free’ initiative helps families explore and experience Dubai’s unparalleled offerings, making it more accessible and affordable than ever before.
With a growing demand for family-friendly experiences among Pakistani travelers, we aim to highlight Dubai’s full range of attractions and activities for families, catering to a diverse range of preferences. We are confident that Dubai will exceed their expectations and provide them with unforgettable memories.”
Dubai Recognized as No.1 Global Destination
Dubai has recently been recognized as the No.1 global destination in the TripadvisorⓇ Travellers’ Choice Awards 2023 for the second consecutive year, offering a wide range of world-class attractions that ensure a leisurely and safe experience for the entire family in the city. To make a family getaway more affordable, Dubai Economy & Tourism has announced incredible ‘Kids Go Free’ deals across the destination’s top hotels, eye-catching hot spots, and attractions.
The Department of Economy and Tourism (DET) plays a crucial role in positioning Dubai as a major global hub for the economy and tourism. DET is committed to enhancing Dubai’s diversified, innovative service-based economy, attracting top global talent, and creating a world-class business environment. As the principal authority for the planning, supervision, development, and marketing of Dubai’s business and tourism sectors, DET strives to promote Dubai’s unique lifestyle, outstanding quality of life, and diverse destination proposition.
Dubai’s “Chalo Dubai” campaign aims to entice Pakistani visitors to embark on a memorable summer adventure, promising an extraordinary experience filled with adventure, entertainment, and unforgettable moments for the entire family.
