LOS ANGELES: The fanfare around Margot Robbie-starrer “Barbie” could jolt the iconic Mattel doll’s sales out of a year-long slump, but Wall Street thinks the party in pink will be short-lived.
While Mattel will report second-quarter results today (Wednesday), days after the theatrical release of the movie, analysts say the boost for Barbie sales will be most pronounced in the quarter ending September 29 before tapering off.
Mattel, Inc. is an American multinational toy manufacturing and entertainment company founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth and Elliot Handler in January 1945 and currently headquartered in El Segundo, California.
