RIYADH: The Saudi Artisanal Company and the Saudi Coffee Company have signed a strategic cooperation deal aimed at reviving traditional crafts and promoting Saudi coffee culture within the Kingdom of Saudi Arabia’s (KSA) cultural and economic landscape, according to the Saudi Press Agency (SPA).
The SPA said that this partnership creates new opportunities for Saudi artisans, as their work will be displayed at the Jazean Café and Experience Center in Riyadh’s Diplomatic Quarter. It added that the center will serve as a gathering place for connoisseurs as well as enthusiasts of authenticity, providing a dynamic platform that blends the heritage of handicrafts with the art of brewing Saudi coffee.
The SPA reported that through this collaboration, Saudi artisans and creators will also gain new marketing channels, enabling them to reach a broader segment of the local community as well as visitors.
