Key points
- Only 15 non-employees chosen for programme
- Participants must sign strict confidentiality agreements
- Feedback to shape upcoming Pixel 11 design
ISLAMABAD: Google is offering a select group of its most dedicated fans the opportunity to test unreleased Pixel smartphones under strict confidentiality.
According to a report by Bloomberg, the company has launched a limited programme through its Pixel Superfans community to recruit 15 non-employees to evaluate upcoming devices, including the Pixel 11.
Participants will be required to sign a stringent non-disclosure agreement (NDA) and use prototype devices encased in specially designed covers to conceal their design.
While product testing is common across the tech industry, it is unusual for a major company like Google to allow members of the public — even a carefully chosen few — to take part in its closely guarded pre-release process.
Applicants must demonstrate an in-depth knowledge of the Pixel range and provide feedback on potential improvements.
The initiative aims to “help shape a Pixel phone currently in development.”
Recurring issue for Pixel devices
The Pixel Superfans group, which normally offers exclusive events and gifts, has never previously granted early access to devices, making this test its most exclusive benefit to date.
Google hopes to gather feedback early enough to finalise features for the Pixel 11, expected to launch in August 2026. The more affordable Pixel 10a is anticipated in spring 2026.
To prevent leaks — a recurring issue for Pixel devices — Google is using unique hardware identifiers and strict legal agreements. Fans may apply to join the Superfans community, though approval could take several weeks.
