ISLAMABAD: Fifty-nine percent of Japanese have a strong intent to visit Pakistan, making the country a preferred tourist destination, a survey by the Pakistan embassy in Japan revealed.
The embassy conducted a comprehensive survey aimed at gauging Japanese nationals’ interest in visiting Pakistan.
The survey conducted on social media engaged 527 Japanese participants and sought to unveil perceptions and attitudes toward visiting Pakistan.
20% of the respondents said that they had already visited Pakistan, emphasizing the presence of a segment of Japanese travelers who have explored the country.
Statistics Defies Stereotypes About Pakistan
The embassy said in a statement that this statistic not only defies stereotypes but also highlights the untapped potential of Pakistan as a tourist destination.
The survey said the response showed Pakistan’s untapped market for tourism, presenting a valuable opportunity to attract a larger number of Japanese visitors.
However, the survey also identified a cohort of 21% who identified apprehensions regarding security as a major hurdle in their plans.
The embassy stressed on the need for targeted efforts to promote Pakistan’s tourism offerings to attract Japanese tourists.
